Advertising Stories
Peter Levitan’s Advertising Stories delivers unvarnished, funny, even battle sagas from glib advertising agency creative directors, account managers, media geniuses, and even big brand client marketers. We’ll talk about creating ads; trying to sell them; not selling them; making the logo bigger; my dad likes his idea better; how I lost that account; how I got that ad job; plus ad agency expense account hijinks across six continents. Peter’s friends are a globe’s worth of glib, over-educated storytellers that have delivered really important cultural messages like, “Taste The Rainbow”, “What’s In Your Wallet”, “Where’s The Beef” and Uzbekistan Airlines' comforting, “Good Luck.” Join Advertising Stories every week for an off-the-rails conversation with the advertising and marketing world’s experts.
Episodes
42 episodes
How To Be A Brilliant Podcast Guest | EP: 42
Thomas Schwab and Interview Valet - The Best System To Help You To Become A Podcast GuestA podcast guest that is on the ideal show, with the right message, the right interview technique, and effective podcast marketing wins more ...
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Episode 42
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32:37
How To Get More Advertising Agency New Business Leads. | EP: 41
Steve Ratti And The Ratti Report - Advertising Agency New Business Leads Served Up DailyAs Steve Ratti, the Managing Editor of The Ratti Report says: "Ratti Report is the leading digital newspaper for ad agencies aggres...
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Season 1
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Episode 41
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33:54
Virtual Pitching #4 - Neuroscientist Patrick Renvoisé On Your Sales Brain On Zoom | EP: 40
Patrick Renvoisé of Sales Brain On How To Manage A Brain On ZoomJust listen to this neuroscientist on how to sell using a virtual system like Zoom.What is Patrick's Sales Brain? .... "SalesBrain is...
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Season 1
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Episode 40
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40:29
Virtual Pitching #3 - How To Control A Very Important Large Meeting. Yes, You Can Do It. | EP: 39
True Story's Elicia Putnam On Managing Large & Critical Group Retreats -- VirtuallyNo way we are going to be able to do a retreat online. Impossible. Right? Wrong.Elicia tells y'all how to guide a group that needs to ...
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Season 1
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Episode 39
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29:26
Virtual Pitching Series #2 - How To Win A Dating App Advertising Client | EP: 38
An Advertising Agency CEO On How To Win A Virtual PitchLinda Lane Gonzalez, CEO of Miami's Viva Multicultural agency on how to win a virtual pitch. Combine Zoom + love + hooking up + a very smart advertising agency + video + infl...
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Season 1
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Episode 38
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25:45
How To Win A Virtual Agency Pitch With Lisa Colantuono of AAR Partners. | EP: 37
The #1 Advertising Agency Search Consultant On How To Win A Virtual Advertising Agency New Business Pitch.AAR Partners' Lisa Colantuono covers the good, bad, and ugly of virtual selling. This might just be the most compelling int...
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Season 1
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Episode 37
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1:05:23
GO: Listen To The Smartest Person In Advertising. | EP: 36
OK, The Smartest? Well, This Is, In Fact, Arguably The Truth. And, Michael Moszynski Does Have An English Accent To Boot.Michael and his Creative Director business partner Alan Jarvie built what is arguably...
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Season 1
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Episode 36
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43:16
Hi. This Is Your Bank. Give Me Your Account Number and Password | EP: 35
Malvertising Is Hijacking Your User Experience And The Advertising World. "Hello. This is Wells Fargo Bank please open this important message by sending us your account number and password. Oh, and while you are at it, how...
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Season 1
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Episode 35
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37:01
How To Build A More Profitable Advertising & Digital Agency. | EP: 34
Michael Farmer... The Man Who Drives Advertising Agency ProfitabilityWant to make more bucks and smile lots running a really smart advertising or digital agency? You know what I am talkin about. WPP's founder Sir Martin Sorrell k...
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Season 1
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Episode 34
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42:34
How To Sell Your Digital Or Advertising Agency | EP: 33
Sooner Or Later You Will Sell Or Buy A Digital Or Advertising AgencyAdvertising Stories delivers the how-to sell and buy. Media Advisory Partners' Mark Holdreith, a specialist in M&A services for small and mid-sized m...
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Season 1
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Episode 33
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35:59
The In House Advertising Agency - A Good Idea? | EP: 32
What Is Up With The In House Agency?Advertising Stories talked with uber-experienced Steve Morvay (Ogilvy, Saatchi, HBO and on) about the why and why should a marketer go in-house with their marketing and advertising and...
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Season 1
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Episode 32
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36:45
A Most Experienced Executive Creative Director | EP: 31
Most Experienced ECD? OK, One Of Them,Of course, you can argue with my description of Patrick (Pat) Peduto. But go ahead and argue with the following...ECD on accounts like Burger King, Toyota, AT&T, Nabisco. See the ...
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Season 1
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Episode 31
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37:18
The Art & Science Of Smart M&A | EP: 30
M&A Expert Dominic Rinaldi Of Sun Acquisitions On How To Buy And Sell That Special BusinessI've bought and sold and created a few businesses. I know that there is a real art to M&A and Dominic Rinaldi of Sun Acquisitions ...
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Season 1
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Episode 30
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30:05
A Client Search Consultant Master On How To Win Advertising Agency New Business | EP: 29
Brilliant, Actionable Thinking From A leading Advertising Agency Search ConsultantI had the great pleasure of working with Michael Keeshan who was President, COO of Saatchi & Saatchi Advertising New York, global Cheif Strateg...
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Season 1
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Episode 29
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42:52
Wil Power | The Most Powerful Man In African American Marketing | EP: 28
Totally Unignorable African-American Ad Agency. L.A. Style.Wil Shelton runs L.A.'s Wil Power Integrated Marketing, a major force in African-American advertising and marketing. Here is just one not-ordinary thing that the...
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Season 1
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Episode 28
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19:32
Kamala Harris Could Not Get A Job In Advertising | EP: 27
Who better to discuss the appalling lack of diversity within advertising and marketing universe than Wil Shelton, the CEO/Founder of L.A.'s advertising agency Wil Power Integrated Marketing. Wil Power is a unique independent African-American ma...
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Season 1
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Episode 27
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19:11
Expert Advice On How To Grow Your Marketing & Advertising Agency | EP: 26
So, You Want To Grow Your Advertising Agency - Much Faster.This just might be one of the smarter interviews about how to grow your business I've listened to (and I am less than 1/2 of the conversation). I interview Joe...
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Season 1
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Episode 26
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29:37
Should You Podcast? Critical Podcasting Information From Podnews | EP: 25
Podcasting News - Some Go or No Go Podcast Information.Hi, I am Sara, Peter's AI assistant. I want to share some podcasting information from Podnews, the leading podcast news resource, and its author James Cridland.Critic...
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Season 1
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Episode 25
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2:55
Jon MacDonald | How To Sell More Stuff On The Internet. How To Use Your Noodle To Get The Job Done. | EP: 24
Jon MacDonald Of the CRO Consultancy The Good On How To Sell More Stuff By Using Science, Data, And Some Common Sense.The Good are masters at conversion rate optimization. Need a definition of conversion rate optimization? Here y...
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Season 1
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Episode 24
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24:50
Advertising and Marketing School | Find That Groovy Life After Advertising | EP: 23
Is There Life After Advertising? Yes. Many.Here are some thought starters to get those next stage juices flowing.Head
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Season 1
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Episode 23
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2:40
Michaela Alexis | Learn From A LinkedIn Trainer And Her Over 170,000 Connections | EP: 22
Michaela Alexis Millennial LinkedIn Trainer and Coach + Espresso Fuelled LinkedIn Learning Instructor + Helping Businesses and Audiences Shine on LinkedIn + Solopreneur = A Super Star LinkedIn coach and guide, even Guru.Oh, and t...
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Season 1
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Episode 22
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32:41
Priscilla McKinney | How To Market Your Podcast | EP: 021
Priscilla McKinney is the CEO of Little Bird Marketing and the host of the popular Ponderings From The Perch podcast. Priscilla is a podcasting veteran who gets it.Hear how Pricilla built a podcast program based on having clear business...
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Season 1
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Episode 21
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42:27
Advertising And Marketing School | Google Page Speed Tests | EP: 20
Test Your Website Page Speed. Fast Is Good.Here are three tools. There will be more tools and tips coming in Advertising Stories' new section 'advertising and marketing school.'
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Season 1
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Episode 20
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2:37
Cathy Taylor | How GM's Chevrolet Tahoe Failed At Consumer Generated Media | EP: 19
Cathy Taylor Discusses How Chevy's Tahoe Totally Screwed Up A Very Early Consumer-Generated Program.Hear how Cathy, of Adweek, discusses this mighty digital fail. Yes, we are going all the way back to a podcast interview I did in...
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Season 1
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Episode 19
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16:07
Cathy Taylor | Back In 2006 An ADWEEK Editor About How Google Had Plans To Dominate The Advertising World | EP: 18
Cathy Taylor Predicted The Future Of Google Advertising In This 2006 Podcast Interview.She was right.Cathy talks about the digital ad world as it was in 2006. Do you think that you know where Google came from? Thin...
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Season 1
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Episode 18
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15:18