Wil Power | The Most Powerful Man In African American Marketing | EP: 28 Artwork

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Peter Levitan’s Advertising Stories delivers unvarnished, funny, even battle sagas from glib advertising agency creative directors, account managers, media geniuses, and even big brand client marketers. We’ll talk about creating ads; trying to sell them; not selling them; making the logo bigger; my dad likes his idea better; how I lost that account; how I got that ad job; plus ad agency expense account hijinks across six continents. Peter’s friends are a globe’s worth of glib, over-educated storytellers that have delivered really important cultural messages like, “Taste The Rainbow”, “What’s In Your Wallet”, “Where’s The Beef” and Uzbekistan Airlines' comforting, “Good Luck.” Join Advertising Stories every week for an off-the-rails conversation with the advertising and marketing world’s experts.

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Wil Power | The Most Powerful Man In African American Marketing | EP: 28

August 19, 2020 • Peter Levitan • Season 1 • Episode 28

Totally Unignorable African-American Ad Agency. L.A. Style.

Wil Shelton runs L.A.'s Wil Power Integrated Marketing, a major force in African-American advertising and marketing. Here is just one not-ordinary thing that they do:

"Wil Power Integrated Marketing is positioned in more than 40 urban markets nationwide with well-established business relationships with over 100,000 African American salons and barbershop nationwide and the ability to reach over 100 million consumers annually."

How many advertising agencies have a unique idea as powerful as that?

Plus, Wil should run for the next California Senator. I'd sure as hell vote for him.

Have you listened to Wil on how to solve the problem of racism in advertising and marketing? "Kamala Harris And Advertising..."

Wil Power Integrated Marketing

Wil Shelton on LinkedIn

Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories.

A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.