Advertising Stories
Peter Levitan’s Advertising Stories delivers unvarnished, funny, even battle sagas from glib advertising agency creative directors, account managers, media geniuses, and even big brand client marketers. We’ll talk about creating ads; trying to sell them; not selling them; making the logo bigger; my dad likes his idea better; how I lost that account; how I got that ad job; plus ad agency expense account hijinks across six continents. Peter’s friends are a globe’s worth of glib, over-educated storytellers that have delivered really important cultural messages like, “Taste The Rainbow”, “What’s In Your Wallet”, “Where’s The Beef” and Uzbekistan Airlines' comforting, “Good Luck.” Join Advertising Stories every week for an off-the-rails conversation with the advertising and marketing world’s experts.
Advertising Stories
Your Personal Brand and Marketing Agency Sales
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Peter Levitan
Thank you Google NotebookLM for the production.
Today our personal brand is out there for all to see. We are on LinkedIn,on our website’s About page, in cute Instagram posts, in our new books and interviewed on industry podcasts.
Whether an agency leader wants to become as famous as David Droga or Gary V or not, they most often have no choice. The market might just brandthem whether they like it or not. The key is to control it.