How To Win A Virtual Agency Pitch With Lisa Colantuono of AAR Partners. | EP: 37 Artwork

Advertising Stories

Peter Levitan’s Advertising Stories delivers unvarnished, funny, even battle sagas from glib advertising agency creative directors, account managers, media geniuses, and even big brand client marketers. We’ll talk about creating ads; trying to sell them; not selling them; making the logo bigger; my dad likes his idea better; how I lost that account; how I got that ad job; plus ad agency expense account hijinks across six continents. Peter’s friends are a globe’s worth of glib, over-educated storytellers that have delivered really important cultural messages like, “Taste The Rainbow”, “What’s In Your Wallet”, “Where’s The Beef” and Uzbekistan Airlines' comforting, “Good Luck.” Join Advertising Stories every week for an off-the-rails conversation with the advertising and marketing world’s experts.

All Episodes

Advertising Stories

How To Win A Virtual Agency Pitch With Lisa Colantuono of AAR Partners. | EP: 37

October 29, 2020 • Peter Levitan • Season 1 • Episode 37

The #1 Advertising Agency Search Consultant On How To Win A Virtual Advertising Agency New Business Pitch.

AAR Partners' Lisa Colantuono covers the good, bad, and ugly of virtual selling. This might just be the most compelling interview I have done on Advertising Stories. 37 since June.

Lisa covers how to manage the virtual "Brady Bunch room"; how to be human; the art of managing body language; what to do in advance of the session; creating creative brand differentiation; backgrounds; and even, oh no, how to use online presentation tools like Powerpoint.

Lisa on LinkedIn

AAR Partners

The Levitan Pitch. Buy This Book. Win More Pitches.

YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories.

Remember... so you will hear my whole series on virtual pitching.

A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.