Advertising Stories
Peter Levitan’s Advertising Stories delivers unvarnished, funny, even battle sagas from glib advertising agency creative directors, account managers, media geniuses, and even big brand client marketers. We’ll talk about creating ads; trying to sell them; not selling them; making the logo bigger; my dad likes his idea better; how I lost that account; how I got that ad job; plus ad agency expense account hijinks across six continents. Peter’s friends are a globe’s worth of glib, over-educated storytellers that have delivered really important cultural messages like, “Taste The Rainbow”, “What’s In Your Wallet”, “Where’s The Beef” and Uzbekistan Airlines' comforting, “Good Luck.” Join Advertising Stories every week for an off-the-rails conversation with the advertising and marketing world’s experts.
Advertising Stories
Jon MacDonald | How To Sell More Stuff On The Internet. How To Use Your Noodle To Get The Job Done. | EP: 24
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Peter Levitan
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Season 1
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Episode 24
Jon MacDonald Of the CRO Consultancy The Good On How To Sell More Stuff By Using Science, Data, And Some Common Sense.
The Good are masters at conversion rate optimization. Need a definition of conversion rate optimization? Here you go: conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers.
Jon talks about the problems facing Internet retailers and his company's solutions. He also gets into what's up with Shopify, the major Internet retail platform.
You will leave almost as smart as Jeff Bezos. But, no space travel, yet.
Jon on LinkedIn.
The Good.
Shopify.
A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.