Advertising Stories
Peter Levitan’s Advertising Stories delivers unvarnished, funny, even battle sagas from glib advertising agency creative directors, account managers, media geniuses, and even big brand client marketers. We’ll talk about creating ads; trying to sell them; not selling them; making the logo bigger; my dad likes his idea better; how I lost that account; how I got that ad job; plus ad agency expense account hijinks across six continents. Peter’s friends are a globe’s worth of glib, over-educated storytellers that have delivered really important cultural messages like, “Taste The Rainbow”, “What’s In Your Wallet”, “Where’s The Beef” and Uzbekistan Airlines' comforting, “Good Luck.” Join Advertising Stories every week for an off-the-rails conversation with the advertising and marketing world’s experts.
Advertising Stories
Cathy Taylor | How GM's Chevrolet Tahoe Failed At Consumer Generated Media | EP: 19
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Peter Levitan
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Season 1
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Episode 19
Cathy Taylor Discusses How Chevy's Tahoe Totally Screwed Up A Very Early Consumer-Generated Program.
Hear how Cathy, of Adweek, discusses this mighty digital fail. Yes, we are going all the way back to a podcast interview I did in 2006 when Chevy made its mess.
Here is a New York Times article about the debacle: Chevy Tries a Write-Your-Own-Ad Approach, and The Potshots Fly.
Cathy has been a writer on the ad world for, get this: ADWEEK, Advertising Age, Media Post, The Conference Board, and The Mobile Marketing Association and now... WARC.
This is episode one of a two-part series.
Cathy Taylor on LinkedIn
Cathy's Adweek article
A nice thing… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.