Priscilla McKinney | How To Market Your Podcast | EP: 021 Artwork

Advertising Stories

Peter Levitan’s Advertising Stories delivers unvarnished, funny, even battle sagas from glib advertising agency creative directors, account managers, media geniuses, and even big brand client marketers. We’ll talk about creating ads; trying to sell them; not selling them; making the logo bigger; my dad likes his idea better; how I lost that account; how I got that ad job; plus ad agency expense account hijinks across six continents. Peter’s friends are a globe’s worth of glib, over-educated storytellers that have delivered really important cultural messages like, “Taste The Rainbow”, “What’s In Your Wallet”, “Where’s The Beef” and Uzbekistan Airlines' comforting, “Good Luck.” Join Advertising Stories every week for an off-the-rails conversation with the advertising and marketing world’s experts.

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Advertising Stories

Priscilla McKinney | How To Market Your Podcast | EP: 021

July 27, 2020 • Peter Levitan • Season 1 • Episode 21

Priscilla McKinney is the CEO of Little Bird Marketing and the host of the popular Ponderings From The Perch podcast. Priscilla is a podcasting veteran who gets it.

Hear how Pricilla built a podcast program based on having clear business objectives and knowing what her audience wants and needs. No guesswork here.

Pricilla's podcast recording and marketing advice includes how to pace yourself, how to leverage social media to amplify the podcast content (going from blog posts to videos to email and LinkedIn posts), and finally... why having a process is critical to success and sanity.

Have a plan. Podcasts don't work if you just toss them out into the audio universe. There are simply too many podcasts and too much competition.

Priscilla on LinkedIn

Ponderings From The Perch Podcast

A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.