Patrick Peduto | How To Lose An $80 Million Advertising Account Overnight | EP: 013 Artwork

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Patrick Peduto | How To Lose An $80 Million Advertising Account Overnight | EP: 013

July 01, 2020 • Peter Levitan • Season 1 • Episode 13

Would You Like Your Advertising Agency And TV Commercial On The Front Page Of The New York Times? Not This Executive Creative Director. Not This Time.

Let's just start with 1988's The New York Times headline:

Cigarette Maker Cuts Off Agency That Made Smoking-Ban TV Ads

Patrick Peduto was the ECD and I was the Management Supervisor on Saatchi's Northwest Airlines account. We were just doing our jobs, even super well, when unbeknownst to us, RJR Nabisco simply got pissed off at one of our Northwest Airlines commercials.

More show notes about this story including the New York Times story about our no smoking TV commercial are on peterlevitan.com.

A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.