Michael Farmer... The Man Who Drives Advertising Agency Profitability
Want to make more bucks and smile lots running a really smart advertising or digital agency? You know what I am talkin about. WPP's founder Sir Martin Sorrell knows.
Michael is the man that wrote the book: "Madison Avenue Manslaughter: An inside view of fee-cutting clients, profit-hungry owners and declining ad agencies."
Plus... "Farmer & Company is the acknowledged expert on Scope of Work (SOW) management problems and other strategic issues that affect agency creative and financial performance."
Madison Avenue Manslaughter - The Book.
Farmer & Company
Go here and sign up to get my free book, "How To Sell An Advertising Agency."
YO - Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories. Remember...
A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.